A minimalistic campaign, with no budget, but with the support of a few campaign ambassadors that resonated with the idea of “throwing to the bin”

The idea started from the marine litter problem on the Romanian seashore and also from the irresponsible behaviours of tourists and citizens that choose to “suffocate” the beach with their litter, instead of throwing it to the bin. The awareness campaign had a unique concept: “ecoselfie” – taking a selfie while throwing to the bin. We had the support of the local and national media and also the special support of Claudiu Bleonț, Dan Fințescu and Marian Maican (Kiss FM), Sorin Mitrea (ex-Romania), Ramon Cotizo (Digi FM). All those willing to raise respect towards the environment joined this idea and responded favourably to the challenge.